Raptive

Raptive is thrilled to be named a finalist for the 2026 AdExchanger Awards! Being recognized among the organizations and teams driving measurable impact across the advertising ecosystem is a tremendous honor and a testament to the hard work and innovation of our team. Looking forward to celebrating with the best in programmatic media this September! https://lnkd.in/ey8TPV4i #AdExchangerAwards #AdTech #ProgrammaticIO

A lot of media company leaders have asked us the same question: What is Apex by Raptive? Simply put, Apex is our premium partnership for larger media companies. It combines advanced monetization, audience intelligence, strategic guidance, and dedicated support to help publishers build stronger, more resilient businesses. They require a partner that helps you grow revenue, understand your audience, adapt to industry change, and make better business decisions over time. Over the coming weeks, we'll break down what Apex is, how it works, and why more media companies are making the shift. Learn more: https://lnkd.in/eireVD_8 #ApexByRaptive #MediaBusiness #DigitalPublishing

Google Discover isn't one-size-fits-all. As AI reshapes how audiences discover content, Google Discover is becoming an increasingly important growth channel for publishers. But success looks different across every content category. Following Google's recent Discover-focused algorithm update, we saw: ✈️ Travel: +72% Discover click growth 📰 News: +34% 🌱 Niche publishers: +26% The publishers seeing the strongest results aren't just tracking clicks—they're understanding the signals behind them, from visibility and click-through rates to publishing patterns and content mix. The industry has no shortage of traffic reports. What it lacks is a purpose-built way to understand why Discover performance changes. That's where Raptive is leading the market with the Discover Workbook—giving publishers a smarter way to turn Discover data into action. Want to learn how leading publishers are approaching Google Discover? Read our latest blog and see how to turn Discover insights into smarter editorial decisions. https://lnkd.in/efvK6eXC

Not all revenue growth comes from adding more ads. Sometimes it comes from making every impression work harder. StockCharts.com partnered with Raptive to rethink its desktop ad experience, reducing ad density by 44% while increasing RPM by 19%. The result was a cleaner experience for readers and stronger monetization for the business. It's a reminder that sustainable revenue growth isn't about maximizing ad volume. It's about optimizing for long-term value across readers, advertisers, and publishers. See how StockCharts.com achieved both: https://lnkd.in/ebS444Sc #CustomerStory #DigitalPublishing #Raptive

Managing Google Discover has become increasingly difficult for editorial teams. Performance changes quickly. Understanding why often takes much longer. Too often, editorial and audience teams rely on custom dashboards, analyst support, and delayed reporting to understand what changed. By the time insights are surfaced, the opportunity has already moved. That's why we built the Discover Workbook. As Google Discover becomes a more important source of audience growth, Raptive is setting a new standard for how publishers understand and optimize Discover performance. The Discover Workbook gives editorial teams a faster way to connect visibility, click-through performance, publishing activity, and content patterns, so they can spend less time searching for answers and more time acting on them. Powered by a publication's own Discover data and informed by insights from one of the world's largest independent publisher networks, the Discover Workbook helps teams benchmark performance, uncover meaningful patterns, and make smarter editorial decisions faster. The early results are encouraging: sites actively using the Discover Workbook saw 4.2x greater Discover click growth than sites that had access but didn't use it. Want to see if your publication could benefit? Explore the Discover Workbook, watch the interactive demo, and see how Raptive is helping publishers turn Google Discover into a competitive advantage. https://lnkd.in/efvK6eXC

Every sports season creates new opportunities. The publishers that win don’t just capitalize on the biggest moments. They build for everything in between. As another sports season approaches, the opportunity isn’t simply reaching more fans. It’s building a more resilient business through stronger monetization, AI, and strategic partnership. That’s why we built Apex by Raptive. Learn how Apex helps leading sports media companies grow: https://lnkd.in/g5-YcdYc #ApexByRaptive #SportsMedia #FutureOfMedia

One week after our Publishing Leaders Retreat in Miami, one takeaway continues to stand out: The next advantage for media companies won't come from any single tactic. It will come from how well they coordinate the capabilities that drive long-term growth. Premium monetization. Audience intelligence. AI. Strategic partnerships. Bringing those capabilities together is what creates a more resilient media business and that's why we built Apex by Raptive. To every leader who joined us in Miami alongside the World Cup, thank you for the thoughtful conversations, fresh perspectives, and your willingness to help shape the future of our industry. Learn more about Apex by Raptive: https://lnkd.in/eireVD_8 #ApexByRaptive #FutureOfMedia

The next media company advantage isn't traffic. It's coordination. That was one of the clearest themes to emerge during Raptive's Publishing Leaders Retreat, held alongside the World Cup in Miami. Over the course of the weekend, leaders from 18 media companies came together for candid conversations about where the industry is headed. One strategic theme surfaced again and again: The strongest media businesses aren't optimizing individual functions in isolation. They're designing audience growth, monetization, distribution, and editorial strategies to reinforce one another. In his latest blog, Marc McCollum shares four strategic signals that emerged from those conversations and what they mean for media companies navigating what's next. Read Marc’s analysis here: https://lnkd.in/eUU9hqnH #ApexByRaptive #FutureOfMedia

Ahead of the World Cup Bronze Final in Miami, Raptive brought together leaders across the media industry for our Publishing Leaders Retreat. Special thanks to Brian Morrissey from The Rebooting for leading the discussion, and to every executive who shared their perspectives throughout the day. One thing became clear: today's media companies aren't navigating a single industry shift. They're simultaneously adapting to changing audience behaviors, AI, evolving revenue models, and growing operational complexity. The conversations were candid, collaborative, and a reminder that some of the industry's most valuable insights come from bringing leaders together. We'll be sharing more of the key themes and insights from these conversations in the days ahead. Learn how Apex by Raptive is helping leading media companies navigate what's next: https://lnkd.in/eireVD_8 #ApexByRaptive #FutureOfMedia

There's some mythology that Raptive is only for SMBs. That hasn't been true for years, and today that myth is over. We just launched Apex, our full solution for media companies of every size, including the largest in the world. We've been quietly building a ton of new features over the last 18 months to modularize our stack and make it work for everyone, from those who want a fully managed service to those who want a totally bespoke configuration. Everything is configurable. Apex is the culmination of that effort, and it's... pretty freakin' awesome. Bring your own ad server? Check. Bring your own SSP? Check. Bring your own CMP/DMP/CDP/TLA? Check. Manage web and app inventory? Check. Integration between your sales team and ours? Check. And many more checks. Oh, and I mentioned that Apex works for the largest media companies in the world. What's the largest programmatic media company in the world? It's us. We already have the most sophisticated technology, team, and ad sales relationships. Most importantly, we have the largest data assets, by far, to power the best monetization for 7,000 sites, 220M+ US monthly unique users, billions of monthly pageviews/experiences, trillions of monthly data points, and 10%+ of open web ad spend. At our scale, advantage is no longer incremental. It's exponential. Every decision gets smarter, every outcome improves, and the gap becomes insurmountable. Media companies that want to maximize their ad revenue, while retaining control and managing costs - Apex is for you. https://lnkd.in/gfTNDUtx